Professional english in use : marketing / Cate Farrall
Por: Farrall, Cate [Autor]
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Colaborador(es): Farrall, Cate.
Tipo de material: 
LibroEditor: New York Cambridge University Press 2009Edición: 1a. ed.Descripción: 144 p.ISBN: 9780521616270.Tema(s): ENGLISH LANGUAGE-BUSINESS ENGLISH; MARKETINGClasificación CDD: 428.24 Resumen: MARKETING BASICS. The marketing mix 1; The marketing mix 2; SWOT analysis. RESEARCH. Research 1; Research 2. New product development 1. New product development 2; Brainstorming.POSITION AND BRANDING. Branding 1; Branding 2; Brand values. PEOPLE.CUSTOMERS AND STAFF. Market segmentation; Customers’ needs and behavior; Loyalyty programmers. PRICE. The marketing budget; Price. PLACE. Logistic and the distribution chain; Merchandising; Trade shows; Telemarketing.PUBLICITY AND PROMOTION. Above, below and through the line; Media strategy; TV and radio. PACKAGING. Logos; Materials and containers. PUBLIC RELATIONS. Corporate communications; Public relations and lobbying; Event and sports sponsorship.
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Biblioteca Central SM Col. en otros idiomas | 428.24 M335 (Ver Items Similares) | Ej.1 | Disponible | 30625 | ||
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Biblioteca Central SM Col. en otros idiomas | 428.24 M335 (Ver Items Similares) | Ej.2 | Disponible | 30626 | ||
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Biblioteca Central SM Col. en otros idiomas | 428.24 M335 (Ver Items Similares) | Ej.3 | Disponible | 30627 | ||
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Biblioteca USU Col. en otros idiomas | 428.24 (Ver Items Similares) | Ej.4 | Disponible | 30628 | ||
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Biblioteca USU Col. en otros idiomas | 428.24 (Ver Items Similares) | Ej.5 | Disponible | 30629 | ||
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Biblioteca USU Col. en otros idiomas | 428.24 (Ver Items Similares) | Ej.6 | Disponible | 30630 |
MARKETING BASICS. The marketing mix 1; The marketing mix 2; SWOT analysis. RESEARCH. Research 1; Research 2. New product development 1. New product development 2; Brainstorming.POSITION AND BRANDING. Branding 1; Branding 2; Brand values. PEOPLE.CUSTOMERS AND STAFF. Market segmentation; Customers’ needs and behavior; Loyalyty programmers. PRICE. The marketing budget; Price. PLACE. Logistic and the distribution chain; Merchandising; Trade shows; Telemarketing.PUBLICITY AND PROMOTION. Above, below and through the line; Media strategy; TV and radio. PACKAGING. Logos; Materials and containers. PUBLIC RELATIONS. Corporate communications; Public relations and lobbying; Event and sports sponsorship.
Farrall, Cate 2009 2009
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